The Business Intelligence System has helped The Company in the following manner:

• Evaluate Coupon redemptions by store by product.
• Evaluate How purchases are paid for and what products do they mostly sell.
• Compare Franchisee reporting with POS transactional detail to aid in Loss Prevention.
• Evaluate performance of a multi-brand model for a given store location.
• Evaluate new product performance in test markets.
• Develop Forecast Models.
• Establish Budget criterion.
• Aid in overall Corporate Performance evaluation.
• Evaluate Same Store Sales Year over Year.
• Evaluate Average Ticket across a store over time.
• Evaluate Average Customer Count across a store over time.
• Evaluate buying patterns at a half hour interval by store to aid Field Sales coordinate with Franchisee on staffing and product logistics.